Marketing Specialist

Key Responsibilities

• Plan, execute, and optimise multi-channel marketing campaigns (email, social media, PPC, SEO)
• Create engaging content for websites, blogs, emails, ads, and social media
• Manage and report on performance of digital campaigns using analytics tools
• Work closely with internal teams to align messaging and brand voice
• Conduct market research to identify new opportunities and improve current strategies
• Help organise and promote training events, webinars, and industry initiatives
• Maintain and grow our online presence, including website updates and CRM integration

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2–4 years of hands-on experience in marketing (preferably B2B or education sector)
• Proficiency in digital tools: Google Ads, Meta Ads, Google Analytics, SEO/SEM, CRM platforms
• Strong copywriting and content creation skills
• Analytical mindset with the ability to interpret data and adjust campaigns
• Ability to multitask and meet tight deadlines in a collaborative environment

Preferred Skills

• Experience with email automation platforms (Mailchimp, ActiveCampaign, HubSpot)
• Familiarity with Canva, Adobe Creative Suite, or other design tools
• Previous work in education, training, or e-learning sectors
• Understanding of Australian business landscape and target demographics

• Competitive Salary Package – aligned with skills and industry standards.
• Career Growth Opportunities – clear pathways for promotion, leadership roles, and skill development.
• Learning & Development – access to training, webinars, certifications, and professional courses to enhance your marketing expertise.
• Flexible Work Arrangements – options for hybrid or remote work depending on project needs.
• Work–Life Balance – supportive leave policies, paid time off, and consideration for personal commitments.
• Modern Tools & Technology – hands-on experience with leading marketing platforms, automation tools, and analytics software.
• Creative Environment – chance to work on diverse campaigns where your ideas and creativity are valued.
• Networking & Industry Exposure – opportunities to attend industry events, conferences, and webinars.
• Team Culture – collaborative, supportive, and inclusive workplace where contributions are recognized.
• Employee Perks – staff discounts, wellness initiatives, and team-building activities.